(1)
— Atlas
Sports
Nutrition
(2023)
Atlas's clothing & accessories line
'Atlas' is a sports nutrition brand, specializing in nutritional supplements that aim to improve the health and sports performance of those who use them.
Sports nutrition supplements are not a new concept, many studies have been done on them and many athletes and trainees are already familiar with the various supplements and their benefits. However, they are not accessible, or rather inviting, for a large part of their target audience. Most of the existing packaging of these products have a masculine and even aggressive and threatening designs, which does not appeal to female trainees and even beginner male trainees.
There is also a lot of conflicting information about the effectiveness of certain supplements. At 'Atlas', only the supplements that have been studied and found to be effective are sold.
Atlas's clothing & accessories line
Why 'Atlas'?
Atlas is the God of strength and endurance and the Titan who carries the heavens upon his shoulders.
Atlas uses design to make its products more inviting and desirable, and aspires to make sports nutrition more inclusive. The brand aims to create an alternative to existing market options, whose design makes them feel like they cater exclusively to a specific and narrow audience.
Each package contains concise and clear information about the effectiveness of the product, its uses and benefits.
The brand uses a series of icons that help mediate the most relevant information easily and quickly. Each product is labeled with one (ore more) of these icons, which shows the purpose and benefits of this product.
