This project uses a system of shapes and colors – building this shapes bank was a fun first step!
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— Delek 6
(2022)
A complete branding project for a fictional gas station chain called "Delek 6", located along highway 6 in Israel. It is an exclusive chain on the highway that aims for professionalism, straight-forwardness, simplicity, convenience and a unique aesthetic, to differentiate it from ordinary gas stations. As it is the only chain across the highway, it would always have customers based on convenience or necessity, but Delek 6 aims to make their products desirable, with top quality AND packaging that would look great in your trunk.
This project uses a system of shapes and colors – building this shapes bank was a fun first step!
This project includes a logo, icons, 9 different packages for car-care products, employee uniform, fuel truck, gas pumps and station designs, signs and a brand book.
Motor oil multi-pack
Packaging tape
Employee uniform